Meta integration

• Meta - Why completions get over-counted (and how to fix it)

  Why completions get over-counted (and how to fix it) Story sessions are saved. When someone reopens a story link, the player restores where they left off — and if they had finished, it reports the story as complete again, immediately, before they touch anything. Every milestone tag fires on that. So a returning visitor who simply reloads the page books another completion, and another qualified lead, every single time. This affects Analytics and Meta equally, and it has probably been happeninFew readers

• Meta - Meta pixel and campaign tracking strategies

  Meta pixel and campaign tracking strategies Sending story events to Meta does two things: it lets you build audiences from how people behaved in a story, and it lets Meta's algorithm learn who to show your ads to. Done well it makes targeting genuinely better. Done carelessly it teaches the algorithm the wrong lesson. This article covers the setup, and then the more important part: which events to send and why. 💡 In one sentence: put the pixel in Tag Manager, send a small number of meaningfFew readers

• Meta - Adding a Meta pixel without Tag Manager

  Adding a Meta pixel without Tag Manager Every project has a Footer scripts field, which injects raw script tags at the end of the public page. That is enough to run a complete Meta pixel — base code, story events, scoring, consent — with no Tag Manager container at all. This article covers when that is the right call, and gives you a snippet that only needs four lines changed per client. 💡 In one sentence: paste one script into Footer scripts, change the pixel ID, and you get the sameFew readers

• Meta - Troubleshooting

  Troubleshooting story tracking Almost everything that goes wrong with story tracking has one of about nine causes, and most of them look like something else. This article is a list of symptoms and what's actually behind them, so you don't lose an afternoon to it. 💡 Start here: if events aren't arriving, work through these three questions in order. Is the container published? Is your browser showing you the latest version? Is the tag gated on consent you haven't given? I published my contFew readers

• Meta - Tracking a story's performance

  Tracking a story's performance There are two halves to measuring a story. UTM tracking tells the destination page where a visitor came from, so you can prove a story sent traffic somewhere. Tag Manager tells you what happened inside the story: how far people got, what they answered, whether they clicked through, and it feeds that back into advertising platforms so campaign targeting improves. These articles cover the second half. Start at the top and work down; each one assumes thFew readers

• Meta - Story events with Google Tag Manager

  Story events with Google Tag Manager UTM tracking tells the destination page where a visitor came from. But it says nothing about what happened inside your story: how far someone got, what they answered, whether they clicked through. That's what Google Tag Manager is for. This article explains what Google Tag Manager does, where to add it to your project, and exactly which events a story sends out. No technical background needed. 💡 In one sentence: Google Tag Manager is a container you aFew readers

• Meta - Sending story events to Google Analytics 4

  Sending story events to Google Analytics 4 This article walks through connecting a story to Google Analytics 4, so you can see how many people started a story, where they dropped off, what they answered and how many clicked through. Read Story events with Google Tag Manager first if you haven't — it explains the data layer events this article builds on. 💡 In one sentence: you create a handful of variables and triggers in Tag Manager, point them at your Analytics measurement ID, and then reFew readers

• Meta - Consent and tag gating

  Consent and tag gating Analytics and advertising tags read and write information on a visitor's device. In many countries, including across the EU, that requires the visitor's permission first. This article explains how consent works in practice with a story, and how to make sure tags only fire when they're allowed to. 💡 In one sentence: a consent banner loads before Tag Manager, records what the visitor allows, and Tag Manager holds each tag back until the matching permission is granted.Few readers

• Tellent (Recruitee) integration

  Connect an Intractive story to Recruitee (Tellent): send form submissions straight to Recruitee as candidates, link them to a vacancy, and tag them by story.Few readers

• Carerix integration

  Carerix integration With the Carerix integration you connect your Intractive story directly to your Carerix environment. As soon as someone fills in a form in your story, their details are sent straight to Carerix. You can: Create a candidate in Carerix from any form in your story. Register a full application; the candidate plus a match on the vacancy they applied for. Create a match on an existing publication, so the applicant lands in the right pipeline. Let Carerix check for eFew readers

• Email integration

  Email integration With the Email integration you connect your Intractive story to your inbox, so you are notified the moment an action takes place in your story. You can: Get an email as soon as a viewer completes an action in your story. Choose exactly which action triggers the email, based on the variables in your story. Send the notification to any email address you like. Use the default email, or write your own subject and message. Add story variables to the subject and theFew readers