Meta integration
Meta - Tracking a story's performance
Tracking a story's performance There are two halves to measuring a story. UTM tracking tells the destination page where a visitor came from, so you can prove a story sent traffic somewhere. Tag Manager tells you what happened inside the story: how far people got, what they answered, whether they clicked through, and it feeds that back into advertising platforms so campaign targeting improves. These articles cover the second half. Start at the top and work down; each one assumes thFew readersMeta - Story events with Google Tag Manager
Story events with Google Tag Manager UTM tracking tells the destination page where a visitor came from. But it says nothing about what happened inside your story: how far someone got, what they answered, whether they clicked through. That's what Google Tag Manager is for. This article explains what Google Tag Manager does, where to add it to your project, and exactly which events a story sends out. No technical background needed. 💡 In one sentence: Google Tag Manager is a container you aFew readersMeta - Meta pixel and campaign tracking strategies
Meta pixel and campaign tracking strategies Sending story events to Meta does two things: it lets you build audiences from how people behaved in a story, and it lets Meta's algorithm learn who to show your ads to. Done well it makes targeting genuinely better. Done carelessly it teaches the algorithm the wrong lesson. This article covers the setup, and then the more important part: which events to send and why. 💡 In one sentence: put the pixel in Tag Manager, send a small number of meaningfFew readersMeta - Sending story events to Google Analytics 4
Sending story events to Google Analytics 4 This article walks through connecting a story to Google Analytics 4, so you can see how many people started a story, where they dropped off, what they answered and how many clicked through. Read Story events with Google Tag Manager first if you haven't — it explains the data layer events this article builds on. 💡 In one sentence: you create a handful of variables and triggers in Tag Manager, point them at your Analytics measurement ID, and then reFew readersMeta - Adding a Meta pixel without Tag Manager
Adding a Meta pixel without Tag Manager Every project has a Footer scripts field, which injects raw script tags at the end of the public page. That is enough to run a complete Meta pixel — base code, story events, scoring, consent — with no Tag Manager container at all. This article covers when that is the right call, and gives you a snippet that only needs four lines changed per client. 💡 In one sentence: paste one script into Footer scripts, change the pixel ID, and you get the sameFew readersMeta - Why completions get over-counted (and how to fix it)
Why completions get over-counted (and how to fix it) Story sessions are saved. When someone reopens a story link, the player restores where they left off — and if they had finished, it reports the story as complete again, immediately, before they touch anything. Every milestone tag fires on that. So a returning visitor who simply reloads the page books another completion, and another qualified lead, every single time. This affects Analytics and Meta equally, and it has probably been happeninFew readersMeta - Consent and tag gating
Consent and tag gating Analytics and advertising tags read and write information on a visitor's device. In many countries, including across the EU, that requires the visitor's permission first. This article explains how consent works in practice with a story, and how to make sure tags only fire when they're allowed to. 💡 In one sentence: a consent banner loads before Tag Manager, records what the visitor allows, and Tag Manager holds each tag back until the matching permission is granted.Few readersMeta - Troubleshooting
Troubleshooting story tracking Almost everything that goes wrong with story tracking has one of about nine causes, and most of them look like something else. This article is a list of symptoms and what's actually behind them, so you don't lose an afternoon to it. 💡 Start here: if events aren't arriving, work through these three questions in order. Is the container published? Is your browser showing you the latest version? Is the tag gated on consent you haven't given? I published my contFew readers
Why is tracking important
Why it's worth tracking how your story performs You've built your story, published it, and shared the link. Now what? Some people stop right here and hope for the best. But without a look at the numbers, you're working blind. You can't tell whether people are reaching your message, clicking your button, or leaving after the first story block. That's what tracking is for. It shows you what really happens after you hit publish, so you can make your story better based on what people actually do.Few readersUTM code
UTM tracking Every Story you build is there to move people somewhere: to your website, a vacancy, a sign-up page, a webshop. UTM tracking is what lets you prove that it worked. It tells the analytics tool on the destination page where a visitor came from, so you can see exactly how much traffic and how many conversions a specific story delivered. This article explains what UTMs are, how Intractive handles them for you automatically, and how to tag your own links so you can measure how wellFew readersStory analytics
Story analytics You built a great story. Now you want to know who showed up, how far they got, and what data they left behind. Good to know up front: you can see the numbers of all your stories combined in the Insights tab. Want the performance of just one story? Open that story and head to its Analytics tab. Let's start there. Let start with the performance of a story. Go to the platform. Select Stories and open the story you'd like to see. Hit the Analytics tab and the performanceFew readersGoogle Tag Manager (GTM)
What is Google Tag Manager (GTM)? Google Tag Manager is a free tool that lets you add and manage scripts ("tags") on your website through one dashboard — without editing the site's code every time. You install GTM once, and from then on you add, change, and remove tags from the GTM interface instead of asking a developer. Three concepts do all the work: Tags — the snippet that actually runs (an analytics pixel, a tracking script, or an embed). Triggers — the when: the conditionFew readers