• Why is tracking important

  Why it's worth tracking how your story performs You've built your story, published it, and shared the link. Now what? Some people stop right here and hope for the best. But without a look at the numbers, you're working blind. You can't tell whether people are reaching your message, clicking your button, or leaving after the first story block. That's what tracking is for. It shows you what really happens after you hit publish, so you can make your story better based on what people actually do.Few readers

• UTM code

  UTM tracking Every Story you build is there to move people somewhere: to your website, a vacancy, a sign-up page, a webshop. UTM tracking is what lets you prove that it worked. It tells the analytics tool on the destination page where a visitor came from, so you can see exactly how much traffic and how many conversions a specific story delivered. This article explains what UTMs are, how Intractive handles them for you automatically, and how to tag your own links so you can measure how wellFew readers

• Story analytics

  Story analytics You built a great story. Now you want to know who showed up, how far they got, and what data they left behind. Good to know up front: you can see the numbers of all your stories combined in the Insights tab. Want the performance of just one story? Open that story and head to its Analytics tab. Let's start there. Let start with the performance of a story. Go to the platform. Select Stories and open the story you'd like to see. Hit the Analytics tab and the performanceFew readers

• Google Tag Manager (GTM)

  What is Google Tag Manager (GTM)? Google Tag Manager is a free tool that lets you add and manage scripts ("tags") on your website through one dashboard — without editing the site's code every time. You install GTM once, and from then on you add, change, and remove tags from the GTM interface instead of asking a developer. Three concepts do all the work: Tags — the snippet that actually runs (an analytics pixel, a tracking script, or an embed). Triggers — the when: the conditionFew readers