Integration with Zapier, Make and N8N

Start an integration with Zapier, Make and N8N

What are automation platforms?
Automation platforms are tools that connect your apps together and move data between them, without you writing any code.
They sit in the middle: they catch an event from one app, then trigger an action in another.
Zapier, Make, and n8n are the three you'll hear about most.

The pattern is always the same, when this happens, do that.

When someone completes your Intractive story, add them as a lead in your CRM.
When a user submits an answer, drop a row in a spreadsheet and ping a Slack channel.

You build these flows by clicking through steps in a visual editor, not by writing code.

All three can receive an Intractive webhook the same way: they give you a URL, you paste it into Intractive as your webhook endpoint, and from then on every event flows straight into your automation.

How to use this integration

the data a story collects is stuck inside Intractive, while the work happens in the tools your team actually lives in.
The webhook + automation platform is the bridge. Here are some use cases to setup with the automation platform integration.

"Our leads/applicants go cold before anyone acts on them." A story captures an interested lead or a job applicant, but someone has to notice it and copy it over by hand — so hours or days pass. Wire the completion event into an automation and the record lands in the CRM or ATS instantly, and the right person gets pinged the same minute.
"We're retyping story answers into other systems." Manual data entry between Intractive and HubSpot / a spreadsheet / an email tool is slow and error-prone. The automation does it automatically, every time, with no copy-paste.
"The same result needs to go to three different places." Marketing wants it in the email platform, sales wants it in HubSpot, ops wants it in a BI sheet. One webhook fans out to all of them through the automation.
"We want the data cleaned up before it hits the CRM." Run it through an enrichment or dedupe step in the automation first, then create a clean contact, instead of importing messy records you fix later.

How to setup your integration with Zapier, Make or N8N.

Go to your story
Select integrations
Hit the automation platform you would like to use (Zapier, Make, N8N)
Select Connect

Setup the integration

In this case we used Zapier, but the steps are the same for the automation platform “Make” and “N8N”.

Start with the general settings, give the integration a name.
Select the variables you would like to use in the automation.
Create your Zapier webhook first, then copy the webhook URL into the field below “Zapier Catch hook URL” or “Make Webhook URL” or “N8N Webhook URL”. You can use the template from the list or create one from scratch.
When step 3 is done you have your own unique URL and paste it in the open field.

The standard Payload mapping looks like this.

session_id : ID of this play through, unique per player visit.
story_id : Internal ID of the Story
story_name : Story name
progress : Percent complete, rounded to a whole number (0–100).
update_date : Last update of the webhook
variables : the variables you have setup in the story. Select at least one variable via the trigger conditions.
extras : Extra data that is added to the webhook POST body.
country : Country name

{
  "session_id": "<session_id>",
  "story_id": "<story_id>",
  "story_name": "<story_name>",
  "progress": "<number>",
  "update_date": "<date>",
  "variables": {},
  "extras": {},
  "country": "<country>"
}

This is how a Integration activity details could look like after you have setup a webhook with 3 variables: @date, @plate, @time.

{
  "extras": {},
  "country": "NL",
  "progress": 88,
  "story_id": "gm_fg8ip700000",
  "variables": {
    "@date": "18-08-2026",
    "@plate": "XX-999-XX",
    "@time": "10:00"
  },
  "session_id": "sess_NW5N9pDW3Wt8R6LggL1JQ",
  "story_name": "Onderweg naar Intractive",
  "update_date": "2026-08-11T09:13:20.412Z"
}

You could also build the payload mapping by yourself via the custom tab. Then you have the power to edit the

Updated on: 17/10/2026

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